Email marketing is one of the most powerful ways to personalize your brand and engage today’s connected consumer.
Email is one of the most cost-effective marketing channels, generating four times higher response rates than direct mail. But in order to maintain a positive relationship with prospects or customers any email sent must be relevant and important to the receiver.
Check out our new study, “An Email Marketing Guide for Mortgage Lenders: 6 Steps to Effective Email Marketing in an Age of Compliance and Digital Consumer Engagement,” to help you learn how to improve your email marketing ROI across six key areas:
- Know the rules
- Ensure email deliverability
- Let salespeople sell
- Stay relevant
- Nurture realtor relationships
- Be consistent